VSP Graphic Group Adds Peck as VP of Sports Development


VSP Graphic Group is pleased to announce the addition of Buffalo sports media personality Paul Peck. In his role as VP of Sports Development, Peck will be in charge of enhancing and growing VSP’s Sports Division through creative solutions for WNY teams and schools.
Peck has been a highly-respected member of the WNY sports media for nearly 30 years. During that time, he has displayed his skills in reporting on the area’s pro, college and high school teams.
“I am excited about the opportunity to work with the great professionals at VSP Graphic Group,” said Peck. “The sports world is always evolving, both on and off the field. I have always been passionate about staying on that cutting edge. Working at VSP gives me the chance to stay connected with the sports world, and help our local teams find new and exciting ways to be successful through design and branding.”
“The opportunity to include Paul Peck on our team, as our new VP of Sports Development, is an honor and privilege to me.  Paul is an amazing person,” said VSP owner & CEO Trace George. “He not only has a great history with Buffalo sports, but is one of the most knowledgeable people I have ever met.  Paul is a genuine person who loves WNY sports and its fraternal membership.  I cannot think of another person who would be more capable engaging with local athletic directors and administrators, than Paul. Many people see VSP as only a graphic company, but Paul sees VSP the way I do.  We are a creative solutions source for the sports community, and we do it all in-house, especially now with Paul Peck on our team!”
While he will work to build VSP’s connection to enhancing sports teams and facilities, Peck will continue his various roles in sports broadcasting and media. He is currently the Voice of UB Bulls Football, in addition to the host of the school’s football and basketball coach’s TV shows. Peck hosts the Beat the Champ bowling show on WBBZ-TV, and is co-host of the Sylvester & Peck On Sports podcast with Buffalo sportscaster Kevin Sylvester.
VSP Graphics is the official graphics company of the Buffalo Bills and Buffalo Sabres. They have created athletic area enhancements for both teams, along with the UB Bulls, St. Bonaventure Bonnies and many local high schools. VSP has a proven track record of elevating athletic facilities that inspire athletes, coaches, students and alumni.
“Trace George and Paul Peck are two of the most passionate professionals I have met since moving to Western New York,” said UB Bulls Head Football Coach Lance Leipold. “Both take great pride in the quality of their work. Trace has made another great addition to the VSP Graphic Group.”
VSP specializes in commercial branding imaging, and its main concentration is taking corporate and athletic environments, and turning them into spectacular architectural interiors and exteriors. Many local architects and interior designers utilize VSP for creative solutions to complement their environments.  The opportunity to build up college programs to resemble pro environments, and high schools to parallel college teams, is VSP's main directive.