Wrap It Up | 6 Benefits of Custom Car Wrapping

One of the biggest challenges new business owners face is how to attract new clientele.  The bottom line is, if you want your business to thrive you need to be consistently bringing in new business.  There’s a reason why large companies all over the world are willing to spend upwards of a billion dollars annually on advertising; because they know it’s going to boost their profits.

Your small business likely doesn’t have a bottomless advertising budget like the big guys so you’ll need to figure out what method is going to best fit your needs.  If you’re looking for a way to promote your brand to a large number of people without breaking the bank, consider the benefits of advertising with custom car wrapping.

Dynamic Advertising

The whole point of advertising is to drive more business through your doors and the best way to do that is by showcasing your brand to as many potential clients as possible.  Billboards and TV commercials offer a static form of advertising; only reaching the people who watch that show or drive that road to and from work. Custom car wrapping on the other hand gives you dynamic advertising as your vehicle becomes a “mobile billboard” that can go anywhere and reach new people each and every day.


You’ve probably noticed that most cars nowadays are sporting one of the generic colors of red, white, blue or grey.  Because there are so many vehicles that fit this bill, anything that bucks the trend will stand out and make other drivers take notice.  A custom vinyl wrap for cars will offer a guaranteed way to generate impressions for your business on a daily basis.

Creative Designs

While any kind of custom car wrapping is likely to stand out, you still want to make sure your graphic is interesting and informative.  The great thing about custom car wraps is their versatility. Our experienced design team at VSP Graphic Group can work with you to develop a truly unique and catchy design that will draw the eye.


Custom vinyl wraps are not designed to be on your car forever.  If at any point you or your business decide you no longer want vibrant vinyl wrap advertising, the wrap can be removed and your car will be restored back to its original paint job, no worse for the wear.


In fact, custom vinyl wraps will actually help your car keep its “like new” exterior.  The same way a protective cover works for your phone, a custom vinyl car wrap will guard your car against scratches, scrapes, and scuffs.  This added effect is a wonderful plus when it comes time to trade in your car for something newer.

Cost Effective

Lastly, and possibly the most important factor, is that vinyl wrap advertising is an extremely cost effective option.  You want to get the most bang for your buck when spending money on your business right? When you look at the average cost of a custom car vinyl wrap compared to the number of impressions your car wraps will get in Buffalo NY or elsewhere, vinyl wrap advertising becomes the most efficient use of your budget.

If you’re looking to help grow your business with a custom vinyl car wrap, then VSP Graphic Group is the place for you.  As certified 3m car wrap installers we’ve been serving up car wraps in the Buffalo NY area for years and have the skills and experience to help you succeed.  Don’t hesitate to contact us today if you have any questions or want to start a conversation about fitting your vehicle with stylish custom car wraps.